Welcome to Tuesday.
I’m intrigued by what colours mean to different people. Countless studies tell us how colour impacts behaviour in relation to marketing (red makes us eat fast food – and lots of it), but when it comes to how it makes us FEEL, it turns out it isn’t so easily defined: one person’s hopeless blue, for example, can inspire another to move mountains. When it comes to colour psychology, a single colour can represent so many things: love and loathing, hopes and fears, even fulfilment and new beginnings. I thought about this when I snapped silver recently. Silver makes me feel, amongst other things, giddily nostalgic when I think of beautiful silver jewellery worn by women I saw in India, reflective when I recall cleaning the family silver each Saturday morning (I’d rather have watched Multicoloured Swap Shop) and retrospectively anxious about flute lessons with an angry teacher on a nickel flute I was allergic to.
What colour gives you the greatest range of experiences?
Martha, The Colour File x