4th October ’17: Kids & Colours

Welcome to Wednesday.

Yesterday, a fellow journalist asked me when I first got into colour. The answer, of course, is that I don’t remember a time when colour DIDN’T matter to me. For all the changes there have been in my life, my love of colour has been a constant, my North Star, a thread running through (which is why my pile of pretty rubbish – see pic – fills me with such unadulterated joy). Many periods in my early life were defined and shaped by colour (loving purple, desperately wanting red shoes and hating a blue dress I was made to wear instead of an identical red one), unsurprising since studies have shown that children are as aware of colour as adults. Psychologists have linked colour with a range of factors relating to children including brain development and decreased absenteeism. They have also shown that their productivity can be impacted by use of the ‘right’ and ‘wrong’ colours: orange used in rooms for testing is known to enhance exam performance, whilst red used in combination with other colours can help children when it comes to detailed or repetitive tasks. What’s your earliest colour memory and how old were you? Spill the beans…

Martha, The Colour File x

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© Martha Roberts
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