Unlike most girls, I wasn’t an early adopter of pink. But it’s grown on me, so much so that any positive news about pink warms my heart. The story of Baker-Miller pink – also known as Schauss pink, Drunk Tank Pink or catchy P-618 – is one such tale. It was observed by researcher Alexander Schauss that when used at the Naval Correctional Facility in Seattle, this flamingo-esque pink had a remarkable effect on inmates. He found that even staring at a small card painted in it markedly reduced inmates’ heart rate, pulse and respiration compared to other colours. Schauss subsequently named the colour after the institute directors, Baker and Miller, and to this day the colour is often used to help mollify rowdy prisoners.
Martha, The Colour File x